The problem
People clicked an ad about team building, then landed on a page that talked about everything else. So they left.
What we did
- Built a new landing page that says exactly what the ad promised
- Set up Google Tag Manager to track every enquiry and click
- Ran an A/B test: half the visitors saw the old page, half saw the new one
- Kept managing and improving the Google Ads every month
The result
Enquiries from the Google Ads page+47%
A/B test, old page set to 100
The new page won by 47%. Same ads, same budget, nearly half as many enquiries again.
“Mark is a skilled developer who will do everything possible to deliver the project on time, and I really appreciate that.”
K
Kalala KamunzyuManaging Director, Snapshot