The problem
Great products, but the online store was hard for Google to understand. Two versions of the website competed with each other, old pages were broken, and nothing was tracked.
What we did
- Researched what Kenyans actually search for hair growth
- Rewrote all 30 pages and every product description
- Linked guides to products so people can buy what they read about
- Joined the two website versions into one
- Added a return policy to build trust
- Set up Google Search Console, Analytics, Clarity and Google Shopping
The result
Visits from Google search+74% in one month
Google Analytics 4
Visitors who stayed and looked around47% → 62%
Google Analytics 4 engagement rate
Visits from Google rose from 19 to 33 in one month. The people arriving stayed longer and looked at more products.
What’s next
The pages are strong. Now other websites need to point to Debluc: reviews, a Google Business Profile and directory listings. That’s this month’s focus.